News & Articles

Black Friday, e-commerce and why PR must embrace the sales cycle

November 25, 2016 10:52 am | Posted by Burson Marsteller UK

This opinion piece first appeared on PR Week on Friday 25 November. By Callum McCaig, Senior Associate, Technology Practice. Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that’s right, it’s Black Friday. If trends continue, UK shoppers will spend an eye-watering £3bn online this weekend. Last year Brits spent […]

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Scrapping of Autumn Statement signals return to ‘pre-Blair comms’ for Government

November 24, 2016 12:17 pm | Posted by Burson Marsteller UK

Stephen Day, COO and MD of the Public Affairs Practice, was asked by PR Week what he thought the abolition of the Autumn Statement said about the communications style of the May Government. The full article can be reviewed here and was published on 24 November 2016. Perhaps the most eye-catching news Philip Hammond delivered […]

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Shortlisted in the City Nation Place Awards

October 10, 2016 5:00 pm | Posted by Burson Marsteller UK

Burson-Marsteller was delighted that its highly successful campaign on behalf of Jamaica Tourist Board made the final three shortlist in the Best Brand Strategy category at the City Nation Place awards. A film on the campaigns shortlisted can be viewed here

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Conservative Conference that worked for almost everyone, for now

October 5, 2016 4:00 pm | Posted by Burson Marsteller UK

This opinion piece by Stephen Day, COO and Practice Chair Public Affairs, appeared on PRWeek.com on 5 October 2016. The original can be viewed here Conference means Birmingham this year and the May team was determined to make a success of it – the slogan, a party that works for everyone, encapsulated that driving aim. […]

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Political party conferences and their value

September 28, 2016 2:20 pm | Posted by Burson Marsteller UK

Andrew Clark, a Director in the Public Affairs Team, was one of three experts asked to comment by Gorkana on the value of attending the annual party conferences. The full artcile can be read and was published on the 28 September 2016 The value of party conferences depends on how much influence a party will […]

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Burson-Marsteller backs inaugural Reginald Watts Prize for PR Insight

July 20, 2016 4:00 pm | Posted by Burson Marsteller UK

Burson-Marsteller announced today that it would be supporting the PRCA’s inaugural Reginald Watts Prize for PR insight. Commenting Busron-Marsteller UK CEO Amanda Pierce said: “Supporting the PRCA’s Reginald Watts Prize is a great way for us to honour the memory and contribution of our former CEO. He was a man who imagined and shaped the […]

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Andrea Leadsom’s rise and fall from prominence has occurred at a dizzying pace

July 12, 2016 4:00 pm | Posted by Burson Marsteller UK

Stephen Day, COO and MD of the Public Affairs Practice, was one of two public affairs experts asked by PR Week to comment on Andrea Leadsom’s decision to withdraw from the Conservative Leadership Contest. The full article can be viewed here. It first ran on 12 July 2016. Just three days after beating Michael Gove […]

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