The St Giles Files

5 ways in which social media is transforming PR

September 7, 2017 9:30 am | Posted by Burson Marsteller UK

Social media has truly revolutionised our industry – from the early rise of citizen journalism to more recent use cases that have seen the unexpected happen, social is a vehicle for change. So, what does that mean for PR? Here are five thoughts to consider.  1. All content is to be treated equally This has […]


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A pre-cooked Corbyn putsch in Scotland is not unfolding, despite the easy headlines

August 31, 2017 2:59 pm | Posted by Burson Marsteller UK

Scottish Labour leader Kezia Dugdale has stepped away from frontline Scottish politics in grown-up fashion, eloquently placing a fulfilling life ahead of the increasingly corrosive, antagonistic political bickering between the UK Labour Party and its Scottish sister. Four elections and one referendum in two years is normally the workload of a decade at the helm […]


Were the Prime Minister’s eyes too big for her stomach on Executive Pay?

August 24, 2017 1:03 pm | Posted by Burson Marsteller UK

By Meg Powell-Chandler, Director, Public Affairs. There are two important skills in politics – the ability to identify the problem, and the ability to identify a workable and achievable solution to it. Theresa May’s Government has been very successful at the first, think back to her speech on the steps of Downing Street which was […]


Expert Counsel from Burson-Marsteller: Select Committees show their teeth

July 14, 2017 9:18 am | Posted by Burson Marsteller UK

PARLIAMENT’S SELECT COMMITTEES HAVE BEGUN TO SHOW THEIR TEETH Created to scrutinise individual government departments, they are now regularly chaired by high-powered, media-savvy MPs determined to stamp their authority on Parliament. Former Treasury Select Committee chair Andrew Tyrie was a fierce interrogator of ministers and executives, notably lambasting “highly selective” evidence from one bank chief […]



June 21, 2017 3:59 pm | Posted by Burson Marsteller UK

2017 QUEEN’S SPEECH:​ GOVERNMENT PROCEEDS WITH BREXIT The Queen’s Speech put forward by Theresa May’s government today contained more proposed legislation than had been expected, presenting a total of 24 Bills, of which eight are related to Brexit. This is a greater number of Bills than is usual in a Queen’s Speech, but another Queen’s Speech is not due until 2019. The Government is […]


UK Government triggers Article 50

March 30, 2017 2:08 pm | Posted by Burson Marsteller UK

The Prime Minister’s letter to Donald Tusk, President of the European Council, triggering Article 50 of the Lisbon Treaty, was delivered by hand shortly before half past twelve UK time. The letter opened with a conciliatory approach. The Prime Minister stressed that Brexit is not a rejection of the “values we share as fellow Europeans” […]


The Brexit-less Budget

March 8, 2017 4:40 pm | Posted by Burson Marsteller UK

Written by the Burson-Marsteller Public Affairs Team Philip Hammond’s first and last spring budget was a short and snappy affair, with the speech lightened by some dry and well-delivered wit. This was not so expansive as the wide-ranging Brown and Osborne Budgets, with the Budget document coming in at only 64 pages, compared to 148 […]


Mobile for a better future

March 7, 2017 12:09 pm | Posted by Burson Marsteller UK

By Ben Maynard, MD and Practice Chair of the UK Technology Practice Every year, in the last week of February, Barcelona becomes the centre of the world for all things mobile as the GSMA’s Mobile World Congress takes place – with the importance of mobile in the lives of so many, you could argue it […]


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May seeks both a Global Brexit and a fairer Britain

January 17, 2017 1:57 pm | Posted by Burson Marsteller UK

Prime Minister Theresa May today made her long anticipated speech setting out the Government’s objectives from the Brexit negotiations. After repeated accusations that the Government either had no plan for Brexit, or was hiding its plan, the Prime Minister actually made quite a comprehensive speech which contained only a few genuine surprises. Perhaps the most […]


Black Friday, e-commerce and why PR must embrace the sales cycle

November 28, 2016 12:00 pm | Posted by Burson Marsteller UK

By Callum McCaig, Senior Associate, Technology Practice. This blog first appeared as an opinion piece for PR Week Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that’s right, it’s Black Friday. If trends continue, UK shoppers will spend an eye-watering £3bn online this weekend. Last year Brits spent a […]


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