The St Giles Files

Black Friday, e-commerce and why PR must embrace the sales cycle

November 28, 2016 12:00 pm | Posted by Burson Marsteller UK

By Callum McCaig, Senior Associate, Technology Practice. This blog first appeared as an opinion piece for PR Week Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that’s right, it’s Black Friday. If trends continue, UK shoppers will spend an eye-watering £3bn online this weekend. Last year Brits spent a […]

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This is important!

November 25, 2016 5:00 pm | Posted by Burson Marsteller UK

By Ben Maynard, MD and Practice Chair of the UK and EMEA tech practices. This blog was first posted on LinkedIn here on the 25 November 2016. The last fortnight or so has seen numerous handwringing articles debating the impact of ‘fake news’ shared via social media – and whose responsibility it should be. It’s […]

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Autumn Statement analysis – Borrowing for Brexit

November 23, 2016 2:28 pm | Posted by Burson Marsteller UK

By the Public Affairs team at Burson-Marsteller Chancellor Philip Hammond made his first, and it emerged last, Autumn Statement today as he set out how Brexit would affect the public finances and British economy. The Chancellor praised the economy’s unexpected strength and resilience but the reality is that growth after this year is down, borrowing […]

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Sturgeon hopes to gain independence by being the only adult in the room

October 27, 2016 7:00 pm | Posted by Burson Marsteller UK

By Joseph Musgrave, Chief of Staff to the Global Practice Chair of Public Affairs. This blog first appeared on the Huffington Post here on 27 October 2016. At the SNP conference in Glasgow two weeks ago, Nicola Sturgeon unveiled the latest chapter in the never ending story that is her party’s pursuit of independence. Unlike […]

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100 Days in No.10

October 27, 2016 3:50 pm | Posted by Burson Marsteller UK

The Business of Government Just over 100 days have passed since Theresa May crossed the threshold of Ten Downing Street and we have learned this government is starkly different from its recent predecessors in tone and operation. While the message discipline of Blair and Cameron has been retained and even reinforced, May’s formal Cabinet-centric approach […]

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Where next for bruised Labour moderates?

September 27, 2016 2:13 pm | Posted by Burson Marsteller UK

By Andrew Clark, Director, Public Affairs It’s been a bruising week on Merseyside for Labour’s mainstream parliamentary party – or for the “red Tories”, as they are branded, often to their face, by victorious supporters of Jeremy Corbyn. Corbyn’s re-election with a thunderous 62-38 majority has left the party’s annual conference with an air of […]

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Handling Investigative Journalism in an Online Age

September 19, 2016 11:40 am | Posted by Burson Marsteller UK

By Charlie Howard, Director, Corporate and Crisis Practice As we’ve all heard, investigative journalism is dead. John Oliver’s recent obituary of journalism outlined a familiar argument: media owners are demanding biased coverage, journalists are time and agenda-pressured, and the whole industry is losing more money than it can count. Journalists are now asked to focus […]

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To save itself the Labour Party needs to split

August 11, 2016 7:00 pm | Posted by Burson Marsteller UK

By Joseph Musgrave, Chief of Staff to the Global Practice Chair of Public Affairs. This blog first appeared on the Huffington Post here on the 11 August 2016 Labour is in the throes of an identity crisis. The roots of this run deep but can be most immediately traced to Jeremy Corbyn’s unexpected victory in […]

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Does Brexit have to mean a Texit?

July 4, 2016 11:46 am | Posted by Burson Marsteller UK

By Ben Maynard, MD and Practice Chair of the UK Technology Practice Brexit was a shock. The technology community in the UK and beyond was clear in its desire to remain in the European Union (EU). However, the UK remains a vibrant technology ecosystem, determined to overcome challenges. Key points from conversations over the past […]

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Tennis is going tech

June 27, 2016 2:33 pm | Posted by Burson Marsteller UK

By Helena Zarchan, Manager, Technology Practice Innovations that improve access and engagement will determine growth of the sport. Tennis season is in full swing with all its excitement, colourful characters and heroic performances. Djokovic just won his long awaited French title and Serena is chasing legend status. Last year the four majors – The Australian, […]

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2017